Institut für Buchwissenschaft Erlangen
Friedrich-Alexander-Universität Erlangen/Nürnberg
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Erlanger Beiträge zur Medienwirtschaft

Herausgegeben von Svenja Hagenhoff

In der Reihe werden Arbeiten veröffentlicht, die am Institut für Buchwissenschaft durch Mitarbeiter, Doktoranden oder Studierende entstanden sind. Die Schriftenreihe fokussiert auf Themengebiete zur Medienwirtschaft sowie auf anwendungsorientierte Technologien in dieser Domäne.

Die Beiträge werden Open Access veröffentlicht und sind über das Online-Publikationssystem OPUS der Friedrich-Alexander-Universität Erlangen-Nürnberg zugänglich.

Zitationsempfehlung

Haußer, F.: XML-basierte Anreicherung von Texten: Potentiale für Verlage. Band 3 der Erlanger Beiträge zur Medienwirtschaft. Herausgegeben von S. Hagenhoff. Erlangen 2014.

Band 8

Schleifer, Irene

Lizenzgeschäfte in der Buchverlagswirtschaft

1. Auflage
2016.
Link

Abstract in English

Licensing is an important option for companies to gain an economic ad-vantage compared to other commercial enterprises; it is a significant source of income. Especially in a sector such as the German book industry, which is characterised by its diffuseness in small and medium-sized enterprises, licensing has now become an established method through which companies can assert themselves on the market. They achieve product differentiation and increase their brand's publicity. A license agreement for ancillary rights, such as book-club, paperback or mer-chandising rights, can be made not only on a national level but also on an international level. If, for example, a German publisher sells transla-tion rights for a publication to a foreign publisher, both of them get added value out of this deal. Such a trade requires detailed preparation on the part of the licensor and the licensee. To succeed, a licensing agreement needs information about the guidelines and the behavioural patterns of the partner. Therefore, licensing must be understood in its complexity and as an opportunity for book companies and their penetration of the market. While most academic publications focus on juris-prudential topics of licensing or discuss general economic aspects, they rarely delve into reasons for licensing agreements between publishers in combination with their different specifications. This academic study adapts these issues and provides insight into the licensing business us-ing examples from the German book industry; the focus of investigation is on printed books published by German-language general interest publishers.

Band 7

Kraus, Vera

Medium Karte: Analyse des Wertschöpfungssystems

1. Auflage
2016.
Link

Abstract in English

This thesis meets the existing scientific need for an in-depth analysis of the current value creation structures of maps as a medium. The demand for maps has grown significantly, particularly in the past 20 years. This can be ascribed to essential social developments, general increasing mobility, digitalisation and globalisation, in addition to crucial techno-logical progress. Until now, the resulting possibilities for innovative value creation have been most widely recognised and explored by technology companies, with Google leading the way. Their interactive map services complement or replace classical cartographic products in many sectors - a trend which challenges the whole traditional value chain of maps. At which points changes take hold of the value chain has yet to be investigated. An in-depth analysis of the whole complex value creation process of maps as a medium, as provided in this work, must precede such an exploration. The paper identifies seven major value-adding steps, the most important processes taking place and the relationships between them. It also names participating actors and depicts their responsibilities as well as their interactions. Moreover, it monitors where basic structures already show initial signs of change. The resulting value chain illustrates the status quo. Though changes already draw on several different points, a substantial reconfiguration of the overall value chain cannot be identified so far. However, the work focuses on the value creation process as a whole and does not consider changes affecting individual actors' internal processes.

Band 6

Hagenhoff, Svenja

Ökonomie der Buchindustrie. Literaturbericht

2. Auflage
2016.
Link

Abstract in English

This contribution delivers a report on literature relating to economic aspects of the medium of books. Compiling the report proved difficult insofar as the book is or should be the research product of numerous disciplines, such as publishing sciences or management and economics. In the scope of this report, the knowledge gained concerning economic aspects is therefore distributed among many different publication organs which may not seem relevant for the topic at first glance.

The literature report includes both academic and practical works and it can be clearly stated that research on economic aspects of the medium of books has led to a considerable amount of significant and useful publications. Statements based on previous findings claiming a lack of theory-based or model-guided research can therefore no longer be maintained. Nevertheless, it must be noted that many contributions are devoted only to particular phenomena, for example influencing factors such as bestsellers or acceptance factors such as ebooks. Larger research areas, such as the structures and functions of the fiction market, which could encompass single items of interest, are a desideratum.

Band 5

Hagenhoff, Svenja

Ökonomie der Buchindustrie: Literaturbericht

2015.
Link

Abstract in English

This contribution delivers a report on literature relating to economic aspects of the medium of books. Compiling the report proved difficult insofar as the book is or should be the research product of numerous disciplines, such as publishing sciences, management and economics. In the scope of this report, the knowledge gained concerning economic aspects is therefore distributed among many different publication organs which may not seem relevant for the topic at first glance.

The literature report includes both academic and practical works and it can be clearly stated that research on economic aspects of the medium of books has led to a considerable amount of significant and useful publications. Statements based on previous findings claiming a lack of theory-based or model-guided research can therefore no longer be maintained. Nevertheless, it must be noted that many contributions are devoted only to particular phenomena, for example influencing factors such as bestsellers or acceptance factors such as ebooks. Larger research areas, such as the structures and functions of the fiction market, which could encompass single items of interest, are a desideratum.

Band 4

Hagenhoff, Svenja

Digitale Schriftmedien – Eine Melange aus Informationsgut und Software

2014.
Link

Abstract in English

Since the introduction of mobile devices as smartphones, tablets or specific e-book readers, the print industry offers its products, such as books, newspapers and magazines, more and more often in digital form. While the 'original' products were characterized by paper and its physical features, the digital goods have partially different properties. On the one hand, the properties affect the producers of the media who have to make decisions regarding the product design. On the other hand, the user or reader of the media is affected: The manifestations of the properties of a medium can be particularly useful or they need getting used to. They can also hinder the use or reception of a medium. Digital written media are construed to as products which inherit the properties of two 'parent goods'. One the one hand there are information goods, on the other there is software. A product can be designed in a well-advised manner only if its properties and their manifestations are known. Therefore, the aim of this paper is to identify and to describe the specific characteristics of digital written media to demonstrate design possibilities and necessities.

Band 3

Haußer, Felix

XML-basierte Anreicherung von Texten: Potentiale für Verlage

2014.
Link

Abstract in English

The German book market has been changing during the last decade. Electronic publishing has started to play a significant role and continues to become more and more important. New technological advancements lead to new challenges for pub-lishers as well as sellers. The paper XML-based Text Enrichment. Potentials for Publishers discusses how the usage of XML-technologies can help to manage these challenges. The paper focuses on a presentation of applied XML-technologies which are required for semantic text enrichment and cross-platform publishing (XML, XSD, DTD, XSLT, XPATH, XSL-FO, CSS and EPUB). For illustration purposes, XML-technologies are presented using a semantically enriched version of Kafka's Die Verwandlung, created by the author of this paper. Furthermore, these technologies will be used to build a content-management-system (CMS), which allows the integration of new text files into a methodical workflow. The paper shows and emphasizes the potential of XML-based text enrichment and content management, especially for publishers who use or plan to use digital sales channels. In order to minimize the risks that come with the implementation of CMS, innovation and change management must prepare for and accompany these processes.

Band 2

Geis, Veronika

Gebrauchstauglichkeit digitaler Lesemedien

2014.
Link

Abstract in English

Applications on smart phones and tablets are in daily use by almost everybody. But how can developers guarantee an intuitive usage? What considerations are necessary to make the application user friendly? Which original new ideas need to be incorporated during the development of the Apps? This paper sketches the qualitative empirical research method of Usability testing, and applies it. It is engaged with DIN standards, laws and guidelines con-cerned with the theme ›Usability in Mobile Internet‹. Using a scheme based on these basic principles, three epaper Apps running on a third generation ipad were compared for their usability. The main focus of attention is the navigation: which of the tested concepts do offer the simplest logical and most intuitive solution for the end user? The three Apps chosen ('Nürnberger Nachrichten', 'Süddeutsche Zeitung' & 'Spiegel') were thereupon tested for their strengths and weaknesses. Finally, the results were used to make recommendations how the usability of epaper Apps could be improved.

Band 1

Hagenhoff, Svenja

Content-Management-Systeme in Fachverlagen: Ergebnisse einer empirischen Erhebung

2014.
Link

Abstract in English

The development and differentiation of devices and technologies (tablets, smartphones) which are suitable for reception of contents has led to cross-media distribution of contents by the publishing houses. Once created, content is made available parallel in different media channels electronically but also in printed form, an idea which is known as cross media publishing. In order to be able to produce media for reading in different variants, high-performance IT-supported processes are needed that allow an automated generation of different variants. Content Management Systems (CMS) fulfill this purpose. In research, the topic is already covered since the early 2000s, when XML technology emerged. This raises the question of whether cross-media publishing strategies are already being practiced in the publishing practice, and if so, if they are supported by suitable software systems. Discussions with representatives of the industry gave rise to the assumption that cross-media publishing is still not widespread. Where already content through different channels is distributed, system solutions are not yet a standard. Information on the actual use of these systems in publishing houses is missing. This information gap is to be reduced with this empirical study. The focus of the investigation is on German-language special interest publishers.